In Canada and around the world, homophobia and transphobia are on the rise. This is one piece of a broader backlash against human rights and equality. As part of this backlash, anti-2SLGBTQIA+ groups are using new strategies and tactics to fuel division and roll-back progress on Two Spirit, queer, and trans issues.
By using effective public messaging, we can counter the fear and division promoted by hate groups, change hearts and minds, and build a future where we all have the freedom to be ourselves, are treated with dignity, and feel safe in our communities.
This guide begins by unpacking the strategy of anti-2SLGBTQ+ groups. In response, we offer an evidence-based messaging approach to build public support for 2SLGBTQIA+ equality, beyond those who are already champions or allies of our community.